Tim Hortons makes list of most influential brands in Canada
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Just one Canadian company cracked the top 10 most influential brands in the country.
Only ubiquitous doughnut and coffee retailer Tim Hortons made the list, coming in 10th.
The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis, unveiled the Ipsos Most Influential Brands in Canada list Tuesday.
The top 10 are: 1. Google; 2. Amazon; 3. Apple; 4. Facebook; 5. Microsoft; 6. YouTube; 7. Visa; 8. Netflix; 9. Walmart; and
10. Tim Hortons.
The CEO of CBC won’t like the presence of Netflix on the list!
“Canada’s most influential brands march to their own drums: Their edgy, unconventional nature is what makes them stand out in a crowded, competitive marketplace,” Steve Levy of Ipsos said in a release.
“They influence how we dress, communicate, travel, shop, spend our free time, celebrate and socialize.”
The study ranks brands according to their influence.
This year’s study polled a representative sample of more than 6,000 Canadians.
Survey findings were analyzed geographically, by gender and across generations, including Boomers, Gen X, Millennials, and Gen Z.
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