Oxford's Canadian Cancer Society will be banking on their pigs for another year.
The society is launching its Pigs of Hope campaign - a fundraiser that lets people in the community "adopt" a piggy bank and using it to collect donations - for a second year in a row.
Participants are asked to "feed" their pigs and raise $50, which is the average cost of one round trip to London, or as many trips as they would like to fund.
Oxford Canadian Cancer Society manager Janis Cunningham said last year's Pigs of Hope campaign managed to raise over $4,000 for the society, all of which went to the wheels of Hope program.
"Last year, there were 72 pigs that were adopted out," Cunningham said. "Our goal was $4,000, so we met it last year. This year we've upped it a little, so we're hoping that even more people will adopt pigs to support our wheels of Hope transportation service."
The Wheels of Hope service is offered by the cancer society to help transport cancer patients to and from their appointments. last year, program volunteers drove 126,321 kilometres, taking over 122 patients to their cancer-related appointments.
"This was a new and innovative way to raise funds to sustain our transportation service program," Cunningham said. "In the next 13 years, our rate of cancer instances are going to be increasing by 40 per cent. so we want to make sure that we have these funds available to meet the needs, and because of our growing and aging population that need is continuing to increase.
"we were looking for ways (to raise money) that were different and fun and could involve the whole family." Cunningham said the society also holds contests for the "best dressed pigs" and the "best-named pigs," which they award at the end of the campaign.
This year's Pigs of Hope campaign will run until the end of november. To "adopt" a pig, please call 519-537-5592.